Branding is a Consequence of Experience and Relationship while Advertising cannot influence the Suppliers’ Relation with Customers. As different industries have different perceptions, the energy industry for sure needs proof based Branding.
There is so much happening in the industry right now, with all kind of innovative customer engagement programmes, using available technology, making value from flexibility and saving money for the customers.
Traditional utilities are being challenged not only by innovative new entrants but also by the fact they need to change customers’ attitude towards the industry.
All these issues will be discussed at the world 1st Energy Branding Conference in September in Reykjavik (http://branding.energy/ )