Tomaž Orešič
energetski blog / energy blog

Building Brand through Experience and Relationship

New players are entering the electricity business and key elements are going to be who will succeed in engaging customers, who will build trust and who will develop profitable additional services in addition to electricity sales.

With new services and smart(er) offerings the old Commodity-only Supply Paradigm is slowly being broken which is thus opening a whole new playground and room for innovativeness in terms of branding and marketing.

A lot more about Energy Branding challenges soon at the world’s first Energy Branding Conference in Reykjavik